A community arts school, finally introducing itself the way members already do.

A heart-and-soul institution hidden behind a homepage carousel.

The old site led with a teal “New Videos” promo box over a stock photo of pens and pencils. The mission line (“dedicated to providing community arts education throughout Northeast Florida”) sat on a green band underneath, in a serif italic that read more church-bulletin than art school.

The catalog (the actual reason most visitors come) was three taps in. The instructors' names weren't on the homepage at all. Membership, the organization's long-term sustainability story, was a button in the top nav and nothing else. And nowhere on the site could a visitor actually pay for a class, a membership, a gift card, or send a donation. Every transaction required an email, a phone call, or a check in the mail.

Classes first. Instructors second. Stories everywhere.

The redesign rewrites the homepage's job description. The hero line, Creativity, practiced in community., sits over a real photograph taken in one of the studios, and the page surfaces:

• The upcoming session of classes, with seat counts and date ranges, before anything else.
• Browse classes and Become a member as the two primary calls, side by side. Same visual weight.
• The stats that matter to a community school: 54 classes, 40+ instructors, 3 teaching studios, 2 campuses, published instead of buried.
• Featured artist showcases as the second screen, because the work members are making is the marketing.
• Real payments, finally. Stripe wired into class enrollment, membership renewals, donations, and gift cards. The prior site could ask for a check; this one closes the loop.

A CMS the staff already knows, wired to a payments engine they didn't have.

Stack: WordPress for the content layer the staff is already comfortable maintaining, with Stripe handling every transaction the organization runs. Class enrollments, memberships, gift cards, donations, refunds, and ad-hoc invoices all flow through one Stripe account with proper receipts, reporting, and tax handling.

The custom post types map to the things the staff updates: sessions, classes, instructors, exhibitions. Instructor profiles cross-link to the classes they're teaching this session. The home page's “now enrolling” band updates itself based on session dates. None of it requires a developer to keep current.